HAWAIIAN AIRLINES

While at Hawaiian Airlines, I interned with the Digital Content team to manage various aspects of social media, including creating and posting content for the airline's official channels.

Loving Local — asking followers for their favorite foods and activities in Hawai’i to create 6 Instagram Reels.

In total, this campaign accumulated over 648K views.

Project 1: Create a social campaign that exhibits an understanding of Hawaiian Airlines branding and aligns with the mission to share aloha with the world

Additional support — collaborating with Creative Team to plan the Holoholo Challenge.

Shadowed 3-day photoshoot on Kauai island, working with talent and production.

Insumo

dottob